SeaWorld Attendance Gets Boost Thanks to New Rides
Skift Take
SeaWorld's challenges have not gone away. But it enjoys several advantages over its theme park rivals, such as having marine-themed parks, which are a rare and distinctive product. Its new CEO is rightly focused on investing for growth while finding operational efficiencies.
SeaWorld Entertainment saw its attendance and revenue grow modestly in the first three months of the year, helped in part by new rides and attractions in most of its markets, which include a dozen theme and water parks across the United States.
The theme park operator reported a first-quarter gain in attendance of 3.6 percent, to 3.3 million people, compared with the same period a year earlier.
The rise came despite some poor weather in California and a calendar shift that moved Easter and many schools' spring breaks into the second quarter, reducing international visits. SeaWorld’s 3.6 percent attendance growth in the first qu
