Expedia Faces Headwinds in Short-Term Rentals and 5 Other Digital Trends this Week
Photo Credit: Expedia mobile app. The company is facing difficulties in the short-term rentals business. Expedia
Skift Take
This week in digital news, search engine optimization issues hold Expedia back, Trivago's business strategy reflects Google's growing presence in travel, and IHG emphasizes a different booking strategy using new tech.
Digital Travel News Weekly Roundup
Throughout the week we post dozens of original stories, connecting the dots across the travel industry, and every weekend we sum it all up. This weekend roundup examines digital trends. For all of our weekend roundups, go here.
Expedia Faces Stiff Headwinds in Rebranded Short-Term Rental Business: When Expedia announced the acquisition of HomeAway in 2015, then-CFO Mark Okerstrom called it “a huge opportunity on a go-forward basis.” Today, it still is, but now-CEO Okerstrom said the short-term rental business must strive to gain “harder yards.” The ground game is tougher than anyone rea
