British Airways CEO Says Transformation Is Not Over Yet
Skift Take
Alex Cruz has not always done the popular thing, but the changes he has made have made British Airways a more financially stable airline.
Since taking over as CEO and chairman of British Airways in 2016, Alex Cruz has endured his fair share of criticism over some of the changes he made to the airline, particularly with regards to food on short-haul flights.
But Cruz, speaking at Skift Forum Europe in London on Tuesday, said the changes were necessary in turning the carrier into a more custome
