Oyo Taps Hotelbeds to Increase Travel Distribution
Skift Take
Oyo has had plenty of success in its home market of India going direct to consumers, but if it’s to continue its global expansion plans it needs more routes to market.
Fast-growing Oyo Hotels and Homes has signed a distribution deal with accommodation wholesaler Hotelbeds as it looks to take a bigger slice of the global travel market.
The tie-up gives Oyo access to Hotelbeds’ network of 60,000 travel-buying intermediaries, including travel agents, tour operators, and airlines in more than 140 markets.
In turn, companies using the Hotelbeds platform will be able to sell Oyo’s portfolio of 18,000-plus franchised and leased hotels and 10,000 homes and villas.
“Hotelbeds’ distribution channel of B2B travel buyers helps us access new customer segments and geographies,” Maninder Gulati, Oyo’s global chief strategy officer, told Skift in an emailed statement.
Oyo’s strategy since Ritesh Agarwal founded the compan
