Travel Advisors Roll With the Changing Behavior of the Super Rich

This week Skift looks at two huge leisure travel trends that sometimes intersect: the growing ranks of super-rich travelers willing to spend for extraordinary experiences and rising interest in combining volunteer work with a vacation. Both require a great deal of ingenuity and due diligence on the part of travel advisors. As more fortunes are being made in tech and other industries, some travel advisors serving the top end of the market are seeing an influx of clients eager to spend their newly made wealth on dream vacations. In contrast to the more jaded old-money crowd, travel is a new adventure for them, and acquiring bragging rights to share on social media is a priority. There’s also a more serious side, with some ultra-rich clients seeking family vacations where volunteer opportunities for themselves and their kids are part of the itinerary. Volunteer work continues to sp