Consumers Lead the Sustainability Debate, Says InterContinental CEO
Skift Take
Of course the tourism industry could do a better job dealing with sustainability. But the bigger issue is that one of its key components — air travel — is a significant contributor to climate change.
After bubbling under the surface for years, the issue of sustainability is becoming more of a concern for the travel and tourism industry, thanks to a shift in the ways consumers think about it.
“I think the customer is actually out in front of government,” Keith Barr, CEO of InterContinental Hotels Group,
