Throughout the week we post dozens of original stories, connecting the dots across the travel industry, and every weekend we sum it all up. This weekend roundup examines aviation.

For all of our weekend roundups, go here.

Airlines Strike a Delicate Balance When Selling Discount Tickets: Are you seeing more discounts in advance from Alaska Airlines? Maybe you’re seeing fewer cheap seats in advance from United? This isn’t a fluke. Both airlines have made changes to revenue strategies in recent months.

Skift Forum Europe: British Airways CEO on Remaking an Iconic Company. Alex Cruz said fixing British Airways would take several years. After three years on the job, he appears to be making progress. But there’s more work ahead.

Emirates: The Media Company That Happens to Fly Jets Too: When you dig into how much it invests in its in-flight entertainment, Emirates is actually a flying media company. Its investment is hugely passenger-centric, but advertisers certainly don’t mind reaching a highly qualified audience.

United Becomes First Airline to Add Gender Identifications for Non-Binary Flyers: United is the first U.S. airline to let its passengers pick a gender option other than male or female when booking tickets. Delta and other carriers said last month that they plan to make similar moves shortly. We’re with they/them.

The Dirty Business Targeting AirAsia Indonesia Just Got Dirtier: It appears that AirAsia has a bigger problem on its hands than it can possibly imagine. Now, even the largest local tour operators have stopped selling its flights on their online platforms. Whatever the outcome, one thing is clear: Online travel booking is such a powerful weapon.

Wow Air Moves On After Frontier Owner Bails on Talks: If Indigo Partners isn’t willing to invest, we’re betting that things don’t look pretty at Wow Air. Will the struggling carrier survive?

American Airlines and China Southern Launch Frequent Flyer Partnership: American’s loyalty members may no longer have to worry about the mixed messages coming from China Southern and its plans to join the Oneworld Alliance. With a new partnership, frequent flyers on both carriers will now be able to reap benefits — with or without China Southern playing a role in Oneworld.

TUI Group Sells Its Only Non-Charter Airline: TUI’s charter airlines remain an essential part of the overall tourism business, but Corsair has never been a good fit. The German tourism giant has tried to sell the carrier before and has finally found a buyer.

Does a Tour Operator Really Need Its Own Airline? TUI clearly thinks having an airline is crucial, but what about its big rival Thomas Cook?

Photo Credit: An Alaska Airline planes on the tarmac. The airline has changed its strategy recently, offering more discount tickets and fewer high-priced, last-minute tickets. Alaska Airlines