The Meticulous Detail and Effort Behind the Hotel Bathrobe
Skift Take
A room in a luxury hotel is certainly incomplete without a bathrobe. But beyond satisfying guest expectations, brands are realizing that spiffing up their wraparound options can shower them with extra benefits.
One of the pleasures of staying at a luxury hotel is enveloping oneself in the comfort of a cushy, fluffy bathrobe. In fact, a bathrobe is a key touch point that can embody a hotel’s location, design, and point of differentiation.
“We make a decision on how thoughtful an experience is through our senses. With textiles as a whole, whether we are conscious or not, we judge how intentioned the experience is based on how we feel. Intention is a key element in the selection of a robe," said Simon Marxer, director of spa and programming for Miraval Group.
Many credit Kimpton Hotels with pushing the hotel bathrobe forward fashion-wise. Prior to the introduction of the Hotel Monaco brand’s leopard-print design in the early 2000s, bathrobes tended to be pretty traditional.
“Hotel robes were white terry and that’s all you found. One size and style fit all. But Kimpton never had a one-fits-all mentality," said Diana Martinez, Kimpton’s senio
