Overwhelmed Conference Attendees Crave Personalized Recommendations

While conference organizers around the world are getting smarter about providing a wide variety of sessions targeting attendee interests, many participants struggle to choose a path that will prove most rewarding to them. Results from the newly released Inside the Mind of Event Attendees survey conducted by Cvent and Edelman show that customized session recommendations could have a positive effect on attendee experience, particularly as adoption of mobile apps that educate and engage users has increased at conventions worldwide. The survey, which polled 3,000 people in the U.S., UK, and Germany who had attended a professional conference in the last six months, revealed that 59 percent of respondents would welcome recommendations based on their interests or past conference behavior along with networking recommendations. Data-Driven Conference Curation With the majority of those surveyed seeking such customization, there is a big opportunity for conf