Carnival Boosts Star Power Strategy With Emeril Restaurant
Skift Take
Carnival Cruise Line is launching its biggest ship next year, so it makes sense the operator is looking to raise the bar with a well-known name in dining. It's an approach the line has embraced in recent years.
Carnival Cruise Line's upcoming megaship landed a big name in the food world.
Emeril Lagasse — New Orleans chef, restaurateur, and former Food Network host — is teaming up with the cruise operator to open his first restaurant at sea on Mardi Gras, which launches next year. The announcement is the latest marketing move by Carnival to partner with well-known personalities as a way to make a connection with travelers who are new to cruising or to the brand.
Carnival announced Wednesday that Emeril's Bistro 1396 will be a 60-seat venue in the ship's French Quarter area, one of six themed sections. It will serve New Orleans specialties such as gumbo, po' boys, red beans and rice, and bananas foster
