Marriott and Accor Each Have a New Partnership With European Football Giants
Skift Take
The hotel giants are harnessing the world's favorite sport to get the word out about their new loyalty programs. This is a smart move which should give the brands lots of visibility, and entice soccer fans.
Hotel brands Accor and Marriott are teaming up with two of the most celebrated soccer clubs in Europe, in a push to market their new loyalty programs.
Accor launched its revamped loyalty program Thursday, Accor Live Limitless, by announcing it as the main sponsor of French soccer club Paris Sai
