Taj Hotels to Enter Homesharing With New Amã Brand
Skift Take
On March 1, Taj Hotels will start taking bookings for its official foray into homesharing with its new brand, Amã, with nine bungalows. It's further proof of the Skift Megatrend that in hospitality, "everything is converging."
Taj Hotels boss Puneet Chhatwal continues to implement a strategy of diversifying away from luxury hotels. The latest move is to enter alternative accommodations with an experiential flavor.
On March 1, Taj Hotels will begin taking bookings for its official foray into home sharing with its new brand, Amã Trails & Stays. Amã means "home" in Sanskrit.
To start, it will offer nine heritage bungalows that have been managed for years by Tata Coffee, a sister brand of the Tata Group conglomerate that owns Taj parent Indian Hotels Company Limited. For examp
