How Deem Wants to Reinvent Itself After Enterprise Deal
Photo Credit: Jaclyn Waggoner, left, and Jason Gillespie, center, work the counter at a Enterprise Rent-A-Car office in St. Louis, Missouri, on August 30, 2012. St. Louis Post-Dispatch / David Carson/St. Louis Post-Dispatch/MCT
Skift Take
It seems like Deem has a second chance to build something cool with the backing of Enterprise Holdings. Of course, staffing up means the company may not be able to embrace its current lean ethos going forward.