How Deem Wants to Reinvent Itself After Enterprise Deal


Skift Take

It seems like Deem has a second chance to build something cool with the backing of Enterprise Holdings. Of course, staffing up means the company may not be able to embrace its current lean ethos going forward.

If you've followed the growth and drama at Deem, it may be a shock that the company has finally found a landing spot at Enterprise Holdings. I spoke to Deem CEO John Rizzo about what the company's acquisition by Enterprise Holdings really means, and Deem's plans for the future. The company expects to double in size in coming years, with a particular focus on engineering and sales; after a period of refocusing, the company wants to start innovating again soon. Check out my story below. We've also got the latest on Sabre's strong earnings and how traveler sentiment tracking has turned into big business. If you have any feedback about the newsletter or news tips, feel free to reach out via