Delta CEO Learned About Airline’s NRA Discount From the Parkland Students
Photo Credit: Delta CEO Ed Bastian (right) spoke with Skift's Brian Sumers at the Skift Global Forum in New York City September 28, 2018. Bastian said on Friday that he wouldn't have done anything differently regarding the airline's decisions to withdraw a discount for National Rifle Association members. Skift / Erika Adams
Skift Take
Forget board meetings and protocols, brands like Delta know they have to respond to a social media crisis almost immediately. Hesitation kills.
Delta CEO Ed Bastian was unaware last year that the airline offered a discount to National Rifle Association members, and said he learned about it from "the Parkland kids."
In the aftermath of the mass shooting at the Marjory Stoneman Douglas High School in Parkland, Florida on February 14, 2018, Delta terminated that discount it was giving the association's members through its website.
https://twitter.com/Delta/status/967391778897891328
In an interview with LinkedIn Editor in Chief Daniel Roth posted Friday, Bastian said Parkland students reached out to him through social media because they researched companies that were doing busi
