Travel Advisors Work in Mysterious Ways to Put Discovery Into Vacations
Skift Take
The allure of a mystery vacation is growing for some travelers as the world continues to shrink thanks to an overwhelming flood of photos and videos in social media about the world's great destinations. We see this sector as one set to continue its growth in coming years.
With Instagram, travel planning websites, advice from oh-so-well-traveled friends and Google, the experience of discovering a new place is often lost during the intensive planning process for the perfect trip.
Putting back that sense of discovery is behind the growing concept of mystery travel, one where travel advisors keep trip details a secret from their clients until departure.
“How cool would it be to really go to a place and explore it for the first time?” said Jose Pablo Toscano, co-founder and CEO of Jubel, a Mexico City-based travel agency. “Because when you do a bunch of research before planning your trip you kind of spoil the actual trip. You set expectations that probably aren’t going to be met.”
Mysterious Trend
The idea of putting together a trip while hiding nearly every aspect of it from the traveler has spread over the past decade. Several companies are now specializing in different types of “mystery trips” that are catching on with clients.
“I’m not sure how it all happened. We started really small,” said Denise C
