Luxury Partnerships and 4 Other Hospitality Trends This Week

Luxury Brands Are Making Unconventional Partnerships the Next Big Thing: Convergence, collaboration, partnership. By whatever name you call the phenomenon, expect to see more luxury travel companies taking the tack of expanding their appeal through teaming up with brands their customers likely fancy.

Can Cunard Create a New Hospitality Model for the Next Generation of Cruisers? Cunard is striking an interesting balance between old-school, traditional luxury and fast-paced, data-driven, adaptive hospitality on its longer journeys across the sea. As competition heats up, the line needs to make a compelling sell to attract a younger audience. But a few currents and trends are colliding that just might make this possible.

Marriott Loyalty Rebrand Enables Everyone to Move On With the Merger: In February, Marriott will unite its former three loyalty programs under a new flagship brand called Marriott Bonvoy.

Jonas Software Rolls Up Hospitality Tech Group to Compete Against Bigger Players: The hotel tech group that Jonas Hospitality has put together through acquisitions of Leonardo, MSI, Springer-Miller, and BookAssist is admittedly small. But its creation says a lot about the pressures to consolidate in hotel tech. Experts debate the pros and cons of such roll-ups.

Major Hotels and Airlines Itemize Their Worst Climate Change Fears The details included in these reports are chilling, with many corporations citing severe weather events as certain to occur.