Secondary Cities Become Dynamic Destinations

Skift Take
Event planners in Pittsburgh this week were eager to try new ways to not just engage attendees, but keep them returning year after year. Technology is only part of the answer.
Greetings from PCMA Convening Leaders in Pittsburgh this week, where thousands of event professionals gathered to schmooze, learn, eat delicious sandwiches, and explore one of the emerging destinations for meetings in the U.S.
I had a chance to sit down with Visit Pittsburgh CEO Craig Davis, who discussed the attempts to not just turn Pittsburgh into a dynamic destination for meetings, but grow hand-in-hand with the city's emerging technology sector.
We also have insights from new research from Marriott International and PCMA on the future of meeting design and experience. Check out my report from the conv