Skift Take

This week in tourism news, a new matching site could help solo seniors find buddies for their next trips. The Philadelphia tourism board also looks at under-appreciated demographics, targeting Latino travelers after yearlong dividends from a black-centric campaign.

Tourism News Weekly Roundup

Throughout the week we post dozens of original stories, connecting the dots across the travel industry, and every weekend we sum it all up. This weekend roundup examines tourism trends.

For all of our weekend roundups, go here.

>>Senior travel is a lucrative and growing segment, but many seniors stay home because they don’t want to go solo. A travel advisor’s new matching site for seniors may be a modest solution: Travel Specialist Develops a Buddy System for Seniors on Vacation

>>Even in 2018, many travel companies still hesitate to engage people of color through marketing. Those companies, which are leaving money on the table, could take a cue from Visit Philadelphia’s long-running video series featuring a member of The Roots: Philly Tourism Board Builds on Its Success Attracting Black Tourists

>>Europeans did more outbound international travel this year than last year. The pace of growth was not as robust as in the past, however. Experts forecast a similar modest growth rate for 2019: Europeans Traveled Abroad More in 2018 But the Pace Slowed

>>Business travelers and commuters may be Amtrak’s bread and butter, but many leisure travelers have decades of warm feelings for its sleeper cars, and the old-fashioned hospitality they afford: Amtrak Sleeper Car Attendant Brings Old-Fashioned Hospitality to the Rails

>>While many destinations are upping their sustainability game, a few are actually actively promoting it as a way to attract higher-end visitors. Monaco and Slovenia are trying to prove that selling green will positively color tourism perceptions … and revenue: Destinations Push Green Credentials to Entice Luxury Travelers

>>Tourism providers can make big claims about their sustainability credentials, but is anyone really listening? Green Tourism Sees Greater Opportunity at the High End

>>There’s no denying SoulCycle has a huge competitor on its heels. Whether Peloton has surged past the studio-class brand is still unclear. Regardless, SoulCycle needs to find a way to regroup — and fast — if it wants to remain the leader in the stationary cycling space: Peloton Vs. SoulCycle: The Battle Heats Up

>>Personal experience counts when it comes to encouraging young black South Africans to pack their suitcases and discover their own country, say the co-founders of Johannesburg-based Traveling Cheapskates. The co-founders build trips that they’d like to take, too, and feel like they intimately understand their customers: Young Black South African Agents Inspire Their Peers to Travel

>>Whether it’s an appeal to young black South Africans or seniors who fear paying a single supplement, travel advisors who know the particular needs of their own peer groups can have a built-in advantage: Travel Advisor Innovation Report: South African Agents Build Trips for the Untraveled

>>The third installment of Skift Forum Europe continues our laser focus on examining Europe as a bellwether for leading trends in global travel. Join us April 30 in London as we Define the Future of Responsible Travel: Skift Forum Europe: Latest Program Announcements


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Tags: tourism, Travel Trends, trends roundups

Photo credit: Strasbourg, France is shown in this photo from November taken by someone on a river cruise. A new matching site helps solo seniors find traveling partners. Jenni Konrad / Flickr

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