JetBlue CEO Defends Bag Fee Hike as Cost of Doing Business
Skift Take
JetBlue CEO Robin Hayes knows there is nostalgia for the days before airlines introduced so many fees. But he said he is more focused on the carrier's other priorities: legroom, entertainment, and Wi-Fi.
Higher bag fees might just be the price passengers need to pay for free Wi-Fi and generous legroom.
That was the message Tuesday night from JetBlue CEO Robin Hayes, who defended the airline's U.S. industry-leading move to raise checked bag fees earlier this year. He argued that the carrier needed to improve its margins while focusing on the areas that it considers a priority: service, legroom, and in-flight entertainment.
"We're a very capital-intensive industry, margins are tight," Hayes said as part of the Cornell
