SAS New Emotional Video Takes the Prize for the Best Travel Ad of 2018
Skift Take
"Travelers will forget what we say in our ads, they will forget what we do with our promotions, but they will never forget how we make them feel."
Travel advertising has been going through a bit of a down cycle of late, nothing great has caught our eye for the last few years, as everyone gloms on to the sameness of selling "experiences" as their main marketing hook.
https://www.youtube.com/watch?v=eWUYf_zf2O0
But this new ad from SAS, the Scandinavian airline, certainly pushes all the right emotional buttons, without ever showing anything ab
