Unraveling the Web of Airline Distribution: New Skift Research
Skift Take
Airline distribution needs to change to keep up with the modern economy. Its tech is evolving, but it takes time to turn around such a large and complex ship. Will changes come fast enough to avoid outside disruption?
Our latest Skift Research report examines the complex, and at times intimidating, world of airline distribution. This network is an essential part of how airlines transport their passengers across the globe.
Airline distribution is a complex web of intermediaries, each evolved to best fit its niche of customers. This broad distribution network includes online travel agencies, metasearch sites, traditional offline travel agencies, and travel management companies.
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