Staying true to your brand is key if you want to retain existing customers and attract new ones – especially at the luxury end of the spectrum.
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Luxury Travel News
The Skift New Luxury column is our weekly column focused on the business of selling luxury travel, the people and companies creating and selling experiences, emerging trends, and the changing consumer habits around the sector.
What can travel brands learn from other companies in the luxury sector? Quite a lot, judging by Interbrand's recent global power list.
For whatever reason, travel didn't get acknowledged, with fashion houses making up most of the luxury entrants. One of those was Hermès of Paris. Robert Chavez, CEO for the Americas who spoke at Skift Global Forum this year, suggested that consistency was the key for luxury travel companies.
It's a point worth keeping in mind, especially for those companies either entering the luxury market or struggling in it. In this week's newsletter we have examples of both.
First up, Switzerland-based MSC Cruises is building four new “ultra-luxury” vessels on the back of t
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