As luxury travel continues to democratize, brands that want to attract the super-wealthy need to come up with new and better strategies.
Share
Luxury Travel News
The Skift New Luxury column is our weekly column focused on the business of selling luxury travel, the people and companies creating and selling experiences, emerging trends, and the changing consumer habits around the sector.
The changing nature of luxury travel has created something of an identity crisis within the high-end hospitality industry.
Old-school five-star properties are no longer suitable for the wealthy elite, who crave something different. We got a taste of the direction of travel from several speakers at Skift Global Forum last week.
Nihi Hotels CEO James McBride talked up the advantages of "wild luxury" at the company's remote Indonesian resort, while the Four Seasons CEO warned about commoditization within the sector.
But perhaps the best example came from outside travel. Luxury goods manufacturer Hermès prides itself on a “very limited distr
Get unlimited access with Skift Pro.
Subscribe now for complete access to Skift.com's trusted coverage of the travel industry.
