Luxury Fashion-Branded Hotels Aim to Exceed Chinese Expectations
Skift Take
It is said the future of luxury lies at the intersection of luxury and fashion, a nexus attractive to Chinese consumers who are still driven by brands and status in making purchase decisions.
The Bvlgari Hotel Shanghai opened this summer with the promise of becoming a hot spot of art and style as well as heralding a new breed of luxury hotels—those branded by fashion houses—into the Chinese luxury hospitality market.
The Shanghai outpost is the sixth of Bvlgari’s hospitality collection, and combines Italian design with Chinese style. For example, among its six food and beverage outlets on property, Il Ristorante serves contemporary Italian cooking curated by Italian chef Niko Romito and the other serves Cantonese haute cuisine at Bao Li Xuan.
"The Chinese clientele is a key market for all our properties as they admire expertise and handcrafted works, two concepts which are ingrained in their culture and in the made-in-Italy creations," said Silvio Ursini, vice president of Bulgari Hotels and Resorts which also has branded hotels in Milan, London, Bali, Beijing, Dubai and an anticipated opening in T
