Skift Global Forum Preview: Airbnb's Greg Greeley on Building a Travel Superbrand

It's only been about seven months since Greg Greeley, an 18-year Amazon veteran who helped create the wildly popular Amazon Prime membership program, joined homesharing giant Airbnb as its new president of homes in March. In this role, Greeley oversees the newly launched Airbnb Plus collection of vetted homes, Airbnb Collections (homes that are identified for certain travel types/occasions), and both the Superhost and Superguest programs for Airbnb hosts and guests. Greeley has joined Airbnb at a crucial point in the company's decade-long existence, and at a time when the company is a leader in its industry, but also being hard pressed to continue to innovate and maintain its leading position, not only in private accommodations, but in the overall travel landscape. When Greeley takes the stage at the upcoming Skift Global Forum in New York on Sept. 27, he'll be discussing whether Airbnb can, yet again, disrupt accommodations for a second time, as well as what else lies ahead for the company that is reportedly worth more than $31 billion. What follows is a preview of what to expect from Skift's upcoming on-stage interview with Greeley. Editor's Note: This interview has been edited for length and clarity. Skift: When you joined Airbnb as head of homes, what were your primary goals or objectives to achieve within your first year there? How well on your way are you to achieving them? Greg Greeley: I'll keep this simple and narrow the time frame to just my first few months. We can have a longer conversation about the year ahead later. Broadly, I have three main priorities. First and foremost, I've been focused on amplifying the great work already in prog