Video: The Travel Corporation Sees Online Potential of Multi-Day Tours
Skift Take
It won't be a wave, but some consumers are warming up to the idea of booking a weeklong tour package online. The Travel Corporation sees more online travel agencies on the horizon and feels that consumer demand will cause these companies to cozy up.
The Travel Corporation, one of the world's largest private travel companies with more than 30 brands including tour operators, hotels, and river cruises, only has about 20 percent of its business booked online. But that percentage has grown in recent years, and the company feels it's only a matter of time before online travel agencies like Expedia and Booking Holdings come knocking to partner.
The company had its best year in five years in 2017, said Dan Christian, chief digital officer of The Travel Corporation, who spoke at the inaugural Skift Tech Forum in Silicon Valley in June. The Travel Corporation does $2 billion in revenue per year and has more than one million travelers trave
