Video: Why JetBlue Is Betting a Revolution Is Coming for Short-Haul Travel
Skift Take
JetBlue isn't the largest or strongest of the U.S. airlines. But it is betting its Silicon Valley venture firm will help catapult it past its stronger rivals. It's not a bad strategy.
When JetBlue Airways created its venture capital fund two and a half years ago, its leaders asked how an innovative company, like Airbnb or Uber, might someday disrupt airlines. Then they went looking for investments in those sectors.
It's how JetBlue ended up with a stake in Zunum Aero, a company that's designing an electric aircraft for short-haul travel, and Joby Aviation, a startup that's bu
