Throughout the week we post dozens of original stories, connecting the dots across the travel industry, and every weekend we sum it all up. This weekend roundup examines tourism trends.

For all of our weekend roundups, go here.

>>Going slow to go fast. Less is more. Less is human. Patience. Sound like crazy ideas to build a company around in today’s world, right? But this is the culture that has brought Skift to its sixth anniversary today. To recognize our achievement, we are proud to offer you this digital book we created on the business of longevity: Skift Marks 6 Years With This Digital Book Celebrating Business Longevity

>>Imagine, because of some catastrophe, the media company you know suddenly shuts down tomorrow. Will anyone miss it, and will the disappearance of said company harm the ecosystem at large in various ways? The key is to move toward making yourself indispensable, by adding enough value: Skift Is 6 — Patience: The Radical New Business Model

Read About the Secrets to Business Longevity in Skift’s New Book, For the Long Haul

>>Skift deciphers and defines the big trends for professionals in the global travel industry. If you’re new to it, or considering getting into it, you will be up to speed after reading these. We guarantee it! Skift Basics: 10 Essential Reads to Understand Global Travel, If You’re New to It

>>Relive some of our finest interviews, events, and behind-the-scenes moments with these popular podcasts from Skift: The Top 6 Skift Podcasts of All Time

>>Our readers — perhaps aimlessly clicking on stories from remote hamlets around the globe — have voted these stories our most popular of all time. Think of it as the wisdom of the crowds: The 6 Most Popular Skift Stories Ever

>>Coral reefs are hurting, but they’re not entirely washed up and defeated. They have a movement behind them that seems stronger than any save-the-oceans push in recent memory, and more travelers are aware of reefs because more are visiting them: Behind the Campaign to Save Coral Reef Tourism

>>UNESCO sites have to follow conservation and management criteria to maintain their designations, but many have slacked off over the years and put themselves at risk. Albeit, the organization doesn’t view many of its most iconic sites most at risk from crowds as the most problematic: UN Agency’s Latest Endangered List Leaves Out Many Sites Plagued by Overtourism

>>The impact of the heat wave isn’t as bad as some expected, but it has put a damper on what was turning out to be a good year: European Heat Wave to Singe Thomas Cook’s Profit

>>It’s probably good news that the first move Royal Caribbean made after closing its majority stake in Silversea was announcing improvements to its fleet. We’ll be curious to see what those upgrades include — and how the experience changes for passengers: Royal Caribbean Is Giving Its New Silversea Fleet a Luxury Upgrade

>>It’s not often these days that a cruise company singles out China as a highlight; the market has been too volatile. But for Royal Caribbean Cruises, China was one of several positive pieces that added up to an unexpectedly good quarter: Royal Caribbean Is Seeing Its China Business Perk Up

>>Adding more beds to your theme parks makes sense as it brings in extra cash, but Merlin needs to make sure it gives guests extra reasons to stick around for more than a day: UK Theme Parks Operator Merlin Ramps Up Hotel Offerings

>>While destinations with overtourism issues are getting a lot of attention, other cities are emerging as new frontiers for tourism. Sofia, Bulgaria, is one of those cities with a unique opportunity to declare to the world what it wants to be as a destination, and to define a vision and strategy for how tourism can develop sustainably: What It Means to Be an Emerging Destination in New Europe: A Sofia Deep Dive

>>I’m thrilled to reveal the complete list of Skift Global Forum 2018 speakers. These all-star CEOs and executives have made various impacts on the travel industry, and I can’t wait to speak with them onstage. Will you be in the audience? Meet the Speakers of Skift Global Forum 2018

>>One very lucky Skift fan will win a trip to New York City this September for Skift Global Forum! Now’s your chance to enter for the trip of a lifetime: Enter Our Skift Global Forum 2018 Giveaway

Photo Credit: Skift's sixth anniversary digital book looks at long-lasting travel brands. Skift