Small Luxury Hotels of the World Appoints New CEO
Skift Take
As the big hotel companies increase their focus on soft brand collections, it'll become even tougher for collections like Small Luxury Hotels of the World, Relais & Châteaux, and Leading Hotels of the World to compete. Ferret has some stiff competition to battle in the coming years.
[caption id="attachment_296418" align="alignright" width="259"] Jean-François Ferret has been named the new CEO of Small Luxury Hotels of the World. Source: Small Luxury Hotels of the World[/caption]
London-based Small Luxury Hotels of the World, a collection of more than 500 independent hotels worldwide, will have a new chief executive starting in September.
Jean-François Ferre will succeed Filip Boyen, who has been CEO since October 2015.
Ferret most recently served as CEO of Paris-based Relais & Châteaux, a competitor to SLH, for the past six years. According to his LinkedIn profile, he left the company in March. At Relais, he focused primarily on growing the collection's brand awareness, international sales, and the development of a new digital platform. He also served as director general of Hertz France and th
