This week in hospitality, we have stories on the triumphs and tribulations of Accor combining loyalty programs, and its related use of biometrics.
Hotel News Weekly Roundup
Throughout the week we post dozens of original stories, connecting the dots across the travel industry, and every weekend we sum it all up. This weekend roundup examines hotels.
For all of our weekend roundups, go here.
>>There’s so much more AccorHotels could be doing with its loyalty program, including integrating it with its Accor Local mobile app. For now, however, the company seems more focused on making sure it doesn’t upset any elite loyalty members from Fairmont, Raffles, and Swissôtel: AccorHotels Finally Combines Fairmont, Raffles, and Swissôtel Loyalty Programs With Its Own
>>It would be so much more interesting to see if and how this kind of biometrics data can truly inform our travel experiences: AccorHotels Using Biometrics as Marketing Ploy for Loyalty Members
>>Hotel loyalty programs are evolving especially with new forms of accommodation coming online. Change is inevitable, but that doesn’t mean everyone is going to be happy: The Winners and Losers in Accor’s Loyalty Revamp
>>The serviced apartment sector appears to be thriving, although it faces a challenge from reduced growth among corporations. The bigger threat could be the mainstreaming of homesharing services like Airbnb at a time when serviced apartment providers are in the midst of a building boom: Serviced Apartment Demand Rises Despite Headwinds
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Photo credit: The Raffles Hotel in Singapore, now under renovation, is shown in January of 2015. AccorHotels has merged all of the loyalty programs from Fairmont, Raffles, and Swissôtel into its own Le Club AccorHotels program. Ferry Octavian / Skift