How Sheraton Lost Its Way and 5 Other Hospitality Trends This Week
Sarah Enelow-Snyder
June 24th, 2018 at 1:30 PM EDT
Skift Take
This week in hospitality, Alexa in hotel rooms was top of mind, but we also took a long look at brand identity and how Marriott is trying to transform Sheraton.
Share
Hotel News Weekly Roundup
Throughout the week we post dozens of original stories, connecting the dots across the travel industry, and every weekend we sum it all up. This weekend roundup examines hotels.
For all of our weekend roundups, go here.
>>Before you read this, ask yourself: What exactly does Sheraton stand for? For example, Westin is synonymous with wellness, St. Regis with luxury, W with lifestyle. And at the end of this article, ask yourself that same question again. If you struggle to come up with an answer, it's clear Marriott has a lot more work to do with the Sheraton brand: How S
Get unlimited access with Skift Pro.
Subscribe now for complete access to Skift.com's trusted coverage of the travel industry.
