Throughout the week we post dozens of original stories, connecting the dots across the travel industry, and every weekend we sum it all up. This weekend roundup examines tourism trends.

For all of our weekend roundups, go here.

>>GetYourGuide is betting that travelers will prefer to book GetYourGuide-branded tours over locally branded ones. This diagonal integration echoes marketing moves made by Oyo in hotels and RedAwning in lodging rentals. But will it work? GetYourGuide Will Market Some Tours and Activities Under Its Own Brand

>>With luxury travelers getting more adventurous it is not a surprise to see expedition cruising growing in popularity. French company Ponant is making a big push in North America, something that is likely going to benefit the sector as a whole: Ponant’s North American Push Highlights Growth in Expedition Cruising

>>With expedition cruising set for serious growth over the next few years, it is understandable that one of the big cruise companies has decided to get more involved. The question now is will the others follow? Royal Caribbean Places a Big Bet on Expedition Cruising

>>On the streets of Nairobi, homegrown ridesharing service Little is giving Uber a run for its money. And judging by the growth, innovative ideas are proving just as useful as deep pockets: How Nairobi-Based Ridesharing Service Little Competes With Uber in Africa

>>If Club Med has its way, the “all-inclusive” vacation should no longer conjure up images of tacky beach clubs and all-you-can-drink-and-eat buffets: Video: Club Med’s Europe and Africa CEO on the Evolution of the All-Inclusive Vacation

>>Speaking at Skift Forum Europe in Berlin, analyst Richard Clarke made the case that packaged travel is back in style. But how does that square with the push for authentic, one-of-a-kind experiences? Video: Why the Reported Demise of Packaged Travel Was Greatly Exaggerated

>>Iceland doesn’t believe it’s overrun with tourists, but it’s also been proactive in managing tourism growth. That’s in sharp contrast to many other destinations only focused on higher numbers with no long-term game plans: Video: Iceland Denies Overtourism as Europe Searches for Solutions

>>Each year we strive to bring the best and brightest speakers in the business to Skift Global Forum. The 2018 lineup of CEOs is shaping up to be unforgettable! Skift Global Forum Speaker Lineup Is Growing

Photo Credit: A GetYourGuide activity. The company is rolling out its own branded tours. GetYourGuide