How Nairobi-Based Ridesharing Service Little Competes With Uber in Africa
Skift Take
On the streets of Nairobi, homegrown ridesharing service Little is giving Uber a run for its money. And judging by the growth, innovative ideas are proving just as useful as deep pockets.
For many users, the beauty of ridesharing apps — whether it’s Uber, Taxify, Hailo, or others — is the simplicity. A few quick taps and there’s a driver whisking you from A to B.
But for Nairobi-based ridesharing service Little, adding complexity is part of the formula that’s seen it sign up more than 10,000 registered drivers — and logging millions of rides — since launching in June, 2016.
“While Uber is helping riders, we felt that it wasn’t doing enough to benefit drivers,” explained Kamal Budhabatti, CEO of Craft Silicon, the parent company of Little. “Instead, we have created an entire financial ecosystem that benefits both the drivers
