Skift Take

This week in tourism, Florida mixes business travel with pleasure, Caribbean islands refine their hurricane messaging, and Lisbon might benefit from "sustainable culture."

Tourism News Weekly Roundup

Throughout the week we post dozens of original stories, connecting the dots across the travel industry, and every weekend we sum it all up. This weekend roundup examines tourism trends.

For all of our weekend roundups, go here.

>>Florida probably has a better chance than most states to convince business travelers to turn into tourists for a couple days, but it will also take more employers to give the thumbs up to this trend: Florida Addresses Its Business Travel Slump by Adding Leisure to the Mix

>>Caribbean destinations have to walk a thin line in the coming months by communicating that hotels and resorts are prepared for possible monster hurricanes while not mentioning the “H” word too much to scare off would-be visitors: Hard-Hit Caribbean Islands Rebuild With Extreme Weather in Mind

>>Lisbon’s post-crisis evolution and corresponding tourism boom show the dramatic impact and lasting ramifications of overtourism. Efforts have centered on sustainable tourism and limiting tourism’s potential negative impacts, but, in our view, the focus has been all wrong. Sustainable tourism should be about sustainable cultures, and we all have a role to play: Lisbon’s Overtourism Lesson: Living Like a Local Is Not Enough

>>While there’s interest among African tourism boards in marketing actively to black Americans, these boards are missing opportunities by not diversifying their strategies: African Tourism Boards Often See the American Traveler as White

>>Chinese luxury travelers are making a mark on resort destinations around the world. But China itself is not largely considered a luxury resort destination for inbound travelers. The Chinese government is looking to change that equation: China Aims to Attract More Luxury Travelers to Hainan

>>The CEO of Six Flags Entertainment said last month that the company wasn’t stopping with 10 parks in China. He wasn’t kidding: Six Flags Adds New Kid-Sized Theme Park to China Growth Plans

>>From Thelma and Louise to the music of Bruce Springsteen, traveling by road across the United States is ingrained in popular culture. And now there are plenty of travel companies out there catering to luxury tourists who want to enjoy this experience: The Lure of the Luxury Road Trip

>>C2 may be past the point of reinventing itself as it looks to export its brand of experiential business conferences around the world. Yet, the tweaks it has made to its hallmark event demonstrate the work to scale its interactive festival as its popularity surges: CEO Interview: C2 Montreal Evolves With Global Aspirations

>>Designing a conference like a festival leads to some edges and messy experiences that challenge and confuse attendees. It will be fascinating to see how the concept fares as it is exported to a diverse range of global destinations: C2 Refines Formula as Global Growth Beckons

>>No one doubts that Cuba will continue to grow as a cruise destination. The question is how that growth will be managed — and whether the island can cope with the influx of additional daily visitors: Havana’s Big Cruise Ambitions Could Be Too Much Too Fast


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Tags: tourism, Travel Trends, trends roundups

Photo credit: Cyclists in Key West, Florida, on May 19, 2014. Florida is trying to encourage more business travelers to add some leisure onto their trips. faungg's photos / Flickr

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