Wyndham Adds Its Name to More of Its Hotel Brands
Skift Take
The "by [hotel brand]" trend isn't going away anytime soon. But hotel companies that want to play in that "family of brands" space need to make sure every single one of those brands has the right marketing power behind them, and the right consumer perceptions and awareness.
Super 8, Days Inn, Ramada, Howard Johnson, Dolce, and Travelodge have a lot more in common than just being hotel brands.
Together, the franchises represent just some of the 20 hotel brands that form Wyndham Hotel Group . Now it'll be that much easier for consumers, including loyalty customers, to identify the connection.
Twelve of Wyndham's 20 hotel brands will now include a "by Wyndham" to their names, as part of a larger strategy on the company's part to market its brands using the Wyndham name. The move comes as Wyndham's parent looks to spin off the hotel group.
The brands that will have "by Wyndham" attached to their names are Super 8, Days Inn, Howard Johnson, Travelodge, AmericInn, Baymont, Ramada, Ramada Encore, Dolce, Dazzler, Esplendor, and Trademark. These brands range widely from economy brands like Super 8 and Days Inn to more upscale brands like Dolce, as well as a more upper midscale soft brand collection of independent hotels such as Trademark.
This move isn't a totally new one for Wyndham, or for their hotel peers. The 12 updated name brands Wyndham announced will join other Wyndham brands such as Wingate, Microtel, Hawthorn Suites and TRYP brands which already use "by Wyn
