Tourism Australia May Bring Back Crocodile Dundee, This Time With a Super Bowl Ad
Skift Take
Crocodile Dundee is a nostalgic figure in the U.S., and it appears as though Tourism Australia could be hoping to score with an ad on Super Bowl Sunday. A campaign could get younger and older generations interested in Australia. But would a pricy spot during the Super Bowl be worth it?
Will it be a new Crocodile Dundee movie or a Tourism Australia marketing campaign that possibly includes a Super Bowl ad?
The Brisbane Times reported this week that Australian actor and official Australian tourism ambassador Chris Hemsworth and U.S. actor Danny McBride will be featured in a tourism marketing campaign for Tourism Australia, the country's national tourism board, during the February 4 NFL Super Bowl.
A video appeared on YouTube on the Dundee Movie account on January 22 [see below], teasing "Dundee: The Son of a Legend Returns Home (2018)." The video so far has attracted more than 1 million views on that platform alone, but few other details are known
