2017 Archives

In this brief, we’ll explore how the travel industry can transform travelers’ personal experiences into social successes.

As happened with United, this story will probably go viral, and consumer groups will whine about not having access to bin space. But remember, the market has spoken: Frontier and Spirit charge for bin space, and yet passengers fly them. Why should American and United not sell similar products?

Demand to Cuba may be weaker than originally forecasted, leaving airlines like JetBlue to incentivize travel. Through March 18th, TrueBlue members will be rewarded with 3X the points when traveling to the region.

Purchasing a brand like Miraval to enter into the wellness space is a smart move on Hyatt's part, as wellness becomes an increasingly global desire among all consumers, especially among the high-end travelers Hyatt has in its sights.

Mass personalization, artificial intelligence, and ubiquitous connectivity were three of the big megatrends at CES 2017 this month, which offer significant strategies for new innovation in the meetings and events industry.

For the "Two Bellmen Three" film set in Seoul, Marriott's Content Studio developed a storyline around a young Korean wedding couple, no-nonsense parents, parkour, and K-pop to engage the Asian romance travel market.

Montreal's use of targeted advertising on Facebook, however, and the use of William Shatner is a smart example of how to go after key markets.

Sitting out the race to figure out Snapchat marketing or develop robust partnerships with trusted content providers is a losing proposition for travel companies, regardless of their position in the industry.

While investors and observers are rightfully focused on how TripAdvisor's transition to a hotel booking site will work out, the company has some meaningful hedges in the form of vacation rentals, tours and activities, and restaurants. Collecting monthly and annual fees is a very material part of the overall business and will likely become even more so.

Disney's international parks act as key consumer touch-points that drive brand awareness and cross-monetization of content in new markets. Macroeconomic issues in outbound mainland China tourism have impacted Hong Kong recently, but those pressures are abating and new park expansion projects should stabilize attendance trends.