Hilton Unveils Plans for Its Smart Hotel Room Rollout in 2018
Skift Take
Airbnb has gained in popularity on the claim that chain hotels offer a cookie-cutter experience. Hilton can fight back with technology that enables guests to personalize their experience.
Hilton Worldwide is betting that guests will want to control their room's thermostat, television, and other amenities via their mobile phones.
The goal is to enable Hilton guests to use its mobile app to set their room preferences, which hotels can automatically apply to individual rooms when guests check in.
"A guest will be able to save preferences in the app, such as by favoriting a TV channel or setting a thermostat, and their selections will be applied when they check in," said Joshua Sloser, senior vice president of digital.
"If you like your room cold and to have ESPN on the TV, the room can start cooling once you check in," he said. "And when you use the phone or
