Rosewood's Newest Brand Is Aimed at Modern Business Travelers

Following close on the heels of Jumeriah Group and its news of debuting a new lifestyle brand, Hong Kong-based Rosewood Hotel Group has also revealed details of its newest brand, called Khos. The company, best known for its namesake luxury hotel brand, is debuting a new upscale hotel brand that's geared to the "business traveler of today," as Robert Cheng, vice president of brand marketing described. Khos, Cheng said it would be a "business hotel with a distinct lifestyle orientation that's meant for the business traveler of today who's on the go, whose lines between work and play blur, and who doesn't want to sacrifice style for personality." He said the brand is especially attuned to today's working economy, including the specific needs of digital nomads. "If you think about how we work today, it's more collaborative and dynamic and about meetings and connections," Cheng said. "But business hotels today haven't caught up to that. You have these great lifestyle hotels, but they're not necessarily catering to business travelers' needs. There's a white space in the market for this kind of business hotel, and there's no one serving tha