Opinion: Smart Hotels Don't Pander to Millennial Desires
Skift Take
In an age of Permanxiety, there exists an opportunity for old, classic, elegant hotels to be newly relevant. High-touch and anti-digital is newly cool (for some).
Colin Nagy, head of strategy at Fred & Farid, a global advertising agency, writes this opinion column for Skift on hospitality, innovation, and business travel. “On Experience” dissects customer-centric experiences and innovation across hospitality, aviation, and beyond.
Looking at the global travel landscape, Skift has coined the term Permanxiety, which we describe as “a near-constant state of anxiety that exists around the world."
As Skift founder and CEO Rafat Ali wrote: "Travelers endure a barrage of worries about terrorism, security, neo-isolationism, racial tension, Trumpism, technology and its adverse role, the widening economic gap, culture wars, climate change, and other geopolitical and local issues.”
Hospitality can undoubtedly play a role in helping to soothe this ever-growing condition. There are many ways, but two of the most important are the ideas of refuge and empathy.
Refuge can mean many things, but I think one of the biggest and most relevant definitions is isolation from the digi
