Social Media Scares Us About Airlines in an Age of Permanxiety
Skift Take
Social media brings the world closer and informs us, but it also amplifies the insignificant to the point of crisis when patience would solve the problem better.
Skift launched the latest edition of our magazine at Skift Global Forum in September. This article is an excerpt from our look into the current state of the traveler and consumer mindset through the lens of the pervasive state of anxiety felt worldwide.
Download the full version of Skift's Travel in an Age of Permanxiety magazine here.
It’s 12:37 a.m. on the taxiway at San Francisco International and I’m rage-tapping my phone, trying to figure out just HOW there can be airport traffic in the middle of the night. Anxiety-refreshing my Twitter feed, I discover passengers on adjacent planes doing the same and venting to @flysfo’s black hole of an account. Every two minutes there’s another update, perhaps one more piece to the puzzle of why we’re stuck.
The widespread use of social media made it magnitudes easier for customers to speak directly to brands and the airline industry over the last few years. It’s now poss
