American Express Centurion Lounges Are a Differentiator in Credit Card Competition

Colin Nagy, head of strategy at Fred & Farid, a global advertising agency, writes this opinion column for Skift on hospitality, innovation, and business travel. “On Experience” dissects customer-centric experiences and innovation across hospitality, aviation, and beyond. 

American Express Centurion Collection announced the opening of two new lounges in Philadelphia and Hong Kong as a benefit for Platinum and Centurion card holders. The Centurion card is also widely known as the Amex Black Card.

As the credit card wars heat up in terms of incentives and glitz for memberships, the  budding American Express lounge network, with locations across the United States and internationally, proves to be a very tangible and physical differentiator.

From the start, the building of a lounge experience from the ground u