Six Flags Is Trying to Outdo Itself With Slate of New Rides
Skift Take
Six Flags is sticking with its strategy of investing in new rides to drive visitors back to parks again and again. It could use some cooperation from the weather for the rest of the year to make sure those people show up.
In April, then-CEO of Six Flags Entertainment John Duffey said the company was about to roll out its "best and most innovative lineup of new rides and events ever," additions that had been announced the previous year.
Now the regional theme park operator, which has 20 theme and water parks across North America, is trying to raise the bar again. Last week, Six Flags announced its lineup of new rides for 2018, including roller coasters, pendulum rides, water attractions, and spinning rides. The superlatives flowed.
“This is our most impressive and ambitious new capital rollout ever," new Six Flags Entertainment Chairman, President, and CEO Jim Reid-Anderson said in the announcement. "Many of the rides and attractions we are introducing next year are ‘world’s firsts’ and record breakers as we deliver fun-packed innovation at the highest level."
Reid-Anderson was named to his current position unexpectedly in July after Duffey retired suddenly. Reid-Anderson was previously the company
