Mall Operator Westfield Emulates Luxury Hotels for New Service Style
Skift Take
It is difficult to distill years of nuanced luxury training down into a single program, but Westfield's eagerness to look to luxury hospitality is a sign that it is headed in the right direction.
Could a shopping mall possibly offer service as comprehensive and accommodating as a luxury hotel?
One of the world’s largest mall operators Westfield Corp. intends to do just that with the introduction of its new customer training program “Service with Style.” The program was informed by top hotels and luxury resorts and aims to give employees the tools to interact with shopper at 33 U.S. shopping centers in a new way.
All front of house employees from brand ambassadors and center management representatives to security officers and valet attendants will go through training. Staff will go through a two-to-three month training program and work with a dedicated style coach that will be permanently based at each Westfield propert
