WTTC Appoints Mexico's Gloria Guevara Manzo as Its First Female CEO
Skift Take
WTTC is staying committed to its goal of helping the global travel industry speak with one voice. But with Guevara's appointment, it's signaling the need for more women in leadership roles and the importance of Latin America's tourism growth.
The World Travel & Tourism Council (WTTC), one of the world's largest travel industry organizations, has named Gloria Guevara Manzo as its new president and CEO.
Guevara, who served as Mexico's secretary of tourism from 2010 to 2012 and was most recently a special advisor on government affairs at Harvard University's Center for Health and the Global Environment at the School of Public Health, is the first female head of WTTC and the organization's first CEO from Latin America.
Guevara believes this is a critical time for the travel industry. "Future forecasts are strong, but with ongoing terrorism and environmental challenges, compounded by a world that is simultaneously ever more connected yet increasingly divided, now, more than ever, the sector needs to come together with one voice," said Guevara, in a statement.
"Travel & Tour
