Where Millennials and Baby Boomers Agree on Luxury Travel
Skift Take
Demographics always defy preconceived notions, but the mindsets of consumer segments are where the focus should be.
Baby boomers or millennials? This is a question is oft-posed by luxury travel marketers. But it’s not simply an either/or question, according to aging expert Ken Dychtwald and his millennial son Zak. Father and son agree that the travel industry should be considering both, albeit with varying emphases.
During a recent Virtuoso conference, the Dychtwalds presented The New Language of Leisure: A Boomer Millennial Smackdown. Why were travel agents paying attention to the father-son duo? Well, for more than 35 years, Ken Dychtwald has focused on lifestyle issues among the baby boom generation. In 1986, he founded Age Wave, a firm that guides companies in product and service development for boomers and mature adults. Meanwhile, his 27-year-old Zak recently returned to th
