Business Travel Startups and Services for Those In-Between Moments
Skift Take
A series of innovators are trying to address the moments between arrival and check-in, work and play, and other found moments.
Colin Nagy, head of strategy at Fred & Farid, a global advertising agency, writes this opinion column for Skift on hospitality, innovation, and business travel. “On Experience” dissects customer-centric experiences and innovation across hospitality, aviation, and beyond.
Starbucks famously built its brand as being the "third place" between home and office — a space to convene, relax and enjoy the coffee and Wi-Fi. The idea seems very old now, with the growth of the brand and the expansion of the category.
But the idea of places for downtime and in-between moments in cities and for business travel is valid, and innovators are running after the white space.
Solving the red-
