TripAdvisor in the Age of Platforms Tries the Full-Service Model
Skift Take
TripAdvisor’s bold platform approach gives it a leg up on building deeper relationships with its customers, compared to single-use sites. On the other hand, relationships can be hard work and expensive.
Last week, Skift Research launched the second edition of our analysis of TripAdvisor, this one the Deep Dive Into TripAdvisor's Competitive Position In Travel 2017. We focus on TripAdvisor because no other marketplace rolls up as many travel products, services and content under one brand. In this time of tech disruption and consolidation, travel is getting pulled into the vortex of platforms like Google, Facebook, Amazon
