Leveraging Loyalty to Drive Direct Bookings

Last week we launched the latest report in our Skift Research service, The State of Loyalty in Hospitality 2017. Below is an excerpt from our Skift Research Report. Get the full report here to stay ahead of this trend. While online travel agencies have been instrumental in helping attract new business to properties, hotels have a clear interest in reducing the true cost of guest acquisition, especially when it comes to repeat bookings. As we explored in-depth in our recent 2017 Outlook on Hotel Direct Booking, OTAs take between 10 and 15 percent of room rates in commission from