Men Are Spending More in the Luxury Sector Than Women, Research Shows
Skift Take
Females are considered the primary purchasers in travel, but a more holistic view of the luxury sectors suggests that men are an equally, if not more, important target for marketers.
Women are commonly considered the decision makers in the travel industry, however, a recent report from the Shullman Research Center shows that men spent more, more frequently, and for other people more often than women.
Based on reported purchases of 1,690 participants across the United States, an estimated 67 million adults bought one or more luxury item last year. The majority, 58 percen
